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Smokehouse BBQ Chessington

We have had a fantastic 10-year adventure working alongside the global brand, Chessington World of Adventures. Taking global brands to Chessington’s doorstep has been part and parcel of our journey, and in the heart of the theme park lies the leading food brand - the Smokehouse BBQ, the jewel in any hungry adventurer’s crown.

The Smokehouse serves delicious barbecued food, including slow smoked pulled pork, beef brisket, pork ribs and chicken. The interior matches the theme of American BBQ perfectly, with a huge red smoker taking centre stage. Meet Big Red.

We sourced ‘Big Red’, a smoker that can deliver 2500lbs of meat in one cook cycle from Germany and made it one of the restaurant’s focal points. We also worked with architects to redesign the entire layout of the challenging building and managed the tender process for furniture, fixtures and fittings.


What We Did

logo branding · menu design · email marketing · icon sets · signage · POS · interior design · floor plans · traffic flow · branded sauce bottles · traffic flow analysis · merchandise

Our work ethic, passion and desire to deliver results for our clients is as good as anyone’s in the industry. We have created workable food philosophies, aligned cross functional teams in large companies to a common goal and made our collective plans live, breathe and deliver through sheer hard work and togetherness. The Smokehouse is an expanding brand with a diverse range of cuisine and a diverse range of consumable goods to match.

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